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Bigbasket and ImpactGuru join hands to raise funds for those affected by COVID-19

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While the service industry took a major blow due to the ongoing crisis, it has proved to be a blessing in disguise for the internet content industry. Another business that has been thriving amidst the pandemic is the essential goods and grocery delivery apps, especially BigBasket. The Indian start-up has seen a significant rise in its market revenue and capital and now they’re keen on giving it back to society.

BigBasket has announced that it will launch a campaign through ImpactGuru to feed the families whose lives and livelihoods have been affected because of the lockdown. They’re expecting to raise funds to provide close to 30 lakh meals through the KVN foundation, that will take care of the second half of the responsibility of actually reaching out to the needy on the ground.

This is all a part of BigBasket’s “Feed My City” initiative, following the footsteps of other major start-ups and MNCs in the country. Bigbasket is expected to reach out as many families as they can in Bengaluru, Hyderabad, Mumbai, Noida and Chennai/ ImpactGuru has also waived off its platform fees for the fundraiser.

“The first batch of groceries and essentials is on its way to FeedMyCity’s kitchens. It is heartening to see donations coming in from people and these have helped the KVN Foundation serve meals to the famished. I thank Shadowfax, our delivery partner, for the timely supply of groceries to the KVN kitchens. The generous contributions by everyone have made a difference to the lives of many,” BigBasket co-founder Abhinay Choudhari said as mentioned by Your Story.

KVN aims to feel 75000 meals a day

The KVN Foundation was started by entrepreneurs Juggy Marwaha, Executive MD of JLL India; K Ganesh, Founder of Growthstory; and Venkat K Narayana, CEO of Prestige Group. They’re the ones who initiated the “Feed My City” campaign and are keen on developing the network further in the coming weeks. They started their mission in Bengaluru by feeding 500 meals a day and are now delivering close to 75,000 meals a day across various cities.

This is a time when all of us need to come together in our individual capacities and join hands to help those who need it the most. This pandemic is a collective crisis, more so for the daily wage workers who have been rendered without work and therefore meals. This is what prompted us to start KVN Foundation and through this fundraiser by Bigbasket, we hope to reach out to more daily wage workers and provide them with nutritious meals,” K Ganesh said.

KVN thus far has rendered a strong response of solidarity from some major players across the industry. Their campaign has also led to a very positive response from the commoners on social media, who too are contributing their bits to help them feed the needful.

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Anuraag Peesara

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A philanthropic, self-obsessed individual, sometimes tedious, sometimes edgy, yet the positive vibes keep me alive. Stay calm, be yourself, it's your life, do it your own way, my way is expressing via writing (typing rather).
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