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Model Katiana Kay On How to Scale Your Business With Social Media Influencers

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Social media has become a staple in our everyday lives. In 2020, 3.6 billion people worldwide are social media users. Influencers across these platforms reach out to their fans every day, making connections and promoting brands worldwide. Companies are effectively using social media stars to scale their companies. For example, Dunkin’ Donuts had a special drink campaign called “The Charli,” showcasing the go-to drink for TikTok star Charli D’Amelio, a Dunkin’ Cold Brew with whole milk and three pumps of caramel swirl.

Katiana Kay

In under six months, Born on February 23rd, 2002 Katiana Kay, an Instagram, and an OnlyFans model have become a viral sensation on Instagram and TikTok. With her influencer status currently so high, it is the perfect time for her to branch out and promote her own brand. She is the owner of Bay Smokes, the smokable hemp business in Florida. Miss Kay has a half-million followers on social media, and this number is growing by the day. She uses her own influencer fame to help promote the brand through these followers, without seeking out a prominent influencer; she is the prominent influencer for Bay Smokes.

Dunkin’ Donuts isn’t the only company to reap the benefits of social media influencers. A Boston-based meat subscription service, ButcherBox, was tweeted about by a health influencer, Chris Kesser, driving up the number of people signing up for the service. HiSmile used influencers to build their brand with seven times more engagement, eventually getting names like Kylie Jenner to promote them.

In his podcast, TikTok star Bryce Hall has talked about looking for equity stakes in the companies they promote. These influencers know the value of their promotion, making them want to seek the best companies to invest themselves in. Not only are they reflecting the company, but the company is also a reflection of who they are, so alignment is key.

Why Businesses are Partnering With Social Media Influencers?

There are benefits attached to using social media influencers to promote and partner with your business. As a startup or small business, you rely on marketing for promotion and to create conversion. With so many people having social media accounts, it is only logical to use these influencers as promoters of the business.

Here are the benefits of partnering with a social media influencer:

  • Build brand trust – With a significant following on social media, the influencers who partner with businesses show that they trust the business. In turn, consumers are also more likely to trust the business more.
  • Improvement in search engine ranking – At one point in time, to gain a high rank on a search engine, all it took was to use long-tail keywords. By using social media influencers, they provide backlinks to your products, which raise your ranking.
  • Lead generation – The biggest mistake that a business can make is using the wrong social media influencer for their brand. The goal is to find the right promoter who can create leads, not an influencer who has nothing to do with your brand.
  • Drives conversion – A big part of lead generation is creating a conversion. You want the people who are visiting your site to follow through. Follow-through means that they are being brought to your site, and they are completing the action that you want them to complete. Influencers have the ability to help make this possible.
  • Attracting new target audiences – As your brand grows, you will want to target other audiences. You may use an influencer who has a specific following to expand your reach.

How Do Social Media Influencers Decide Which Companies to Partner With?

Social media influencers base a lot of their decisions on who they promote based on relevance, trust, and branding. The amount of creative freedom plays a role in the jobs that these influencers take. While money can be important to some, it isn’t always the driving force behind an influencer promoting a brand. Entrepreneurs can use influencers to leverage their products and branding to the masses.

Trusted Brands – Most influencers are picky about the brands they work with. They only want to promote the brands that they already use and love. When they aren’t familiar with a brand, it is up to the brand to introduce the influencer to them, making a good impression in the process.

Fit the Fan Base – Influencers often work with businesses or brands that fit in the best with their fan base. If the product doesn’t fit in with the fan base they cater to, it wouldn’t benefit either party. The goal is to be beneficial to each other, not a detriment.

Crucial to Content – Content is essential for both the business and the influencer. Influencers want to produce content that engages their audience, so if your brand doesn’t fit in with their audience, they don’t benefit. You want to produce content that draws and engages audiences, and an influencer is your way to do it.

Why Are Influencers Creating Their Own Social Media Brands?

Influencers are beginning to branch out from their roles in the social media industry. Using their followers as platforms to expand their own branding, these influencers are releasing their products on Instagram and other social media networks. Why wouldn’t they? They already have a client base.

Big dreams and aspirations have always been a part of Miss Kay’s life, not just a hemp business. When she was growing up in Arizona, she told her parents that she wanted to be a neurosurgeon. That may not have been the ideal job for this model and entrepreneur.

Choosing to live a rather nomadic life, Miss Kay loves to take pictures of her adventures. Her photos are all taken with her iPhone, including her videos and Instagram photos. Living a zen lifestyle has proven beneficial for her business and her plans.

Right now, she believes everyone needs to hear these words:

Put down your phone. Spend some time with yourself, meditating. Take a walk outside. Go hug somebody. I think most problems people have are caused by a lack of connection with self and surroundings. Get to know yourself, discover your passions, connect with your family and friends.”

Within the next five to ten years, she already knows that she wants to brand a natural medicine line and natural cosmetics, and she wants to start a real estate empire using her other businesses as funding. Ultimately, she wants to be a role model for anyone looking to follow in her footsteps.

Her advice to any girl who wants to get into the Instagram modeling industry is to “love yourself, first and foremost. Everyone is beautiful in their own way.” She spends a lot of time finding the right photos and videos to post, and sometimes it takes 100 of them before the right one comes along. “You don’t have to compare yourself to anyone else. You are perfect just the way you are! No matter who you are or what you look like.”

At 19, she has already grasped what it takes to succeed as an entrepreneur. Her advice to anyone looking to break out in the branding world is to spend the money on marketing. Content is the foundation of getting your business out there. While some things work and others don’t when it comes to the marketing world, the only way to grow is to spend the money on promo.

She isn’t saying to throw all caution to the wind, but she believes that you have to be willing to spend it to make money. In her words,

“Marketing is EVERYTHING!”

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