Every brand constantly works on getting better visibility across various mediums. In this time of a global crisis, as even larger brands have hit rock bottom with their sales, the marketing campaigns cannot stop. One of the most iconic clothing companies Levi’s has partnered with the most popular social media platform of late Tik Tok. It is their attempt at social commerce to double its product views.
While people across the world are forced to stay in, the data consumption and time people spend on the internet is at an all-time high, Levi’s decided to partner with this trendy app to increase its visibility. The campaign has just started and it allows people to shop from the link posted on Tik Tok.
Levi’s started the campaign with Callen Schaub, Cosette Rinab, Gabby Morrison and Everett Williams, who used Levis’ laser-powered Future Finish 3-D denim customization technology to create their customized denim. It is still in the early stage but the company says that they already noticed better engagement on their website.
After Shopify on Instagram, Levi’s tried Shop Now on Tik Tok, which is a newly built feature and only a few have used to date. After Snapchat, Instagram, and Pinterest; Levi’s chose Tik Tok as they are drawn to the size of the audience using the app. Also, the age group that Tik Tok caters is between 16-24 years which very well matches the target audience of Levi’s.
“TikTok was the perfect platform for us to expand our efforts in social commerce. Over the last decade, we’ve been on a journey to not only grow our digital footprint but also help our fans buy our products at the point of inspiration, when they see something they love,” said Brady Stewart, managing director, U.S. Direct to Consumer, in a statement about the Tik Tok partnership.
“As consumer behaviour shifts over the coming months and people explore different online channels for shopping and engaging with brands, we are here to connect with consumers, wherever they are,” he added.
Influencer marketing acts as a catalyst between commerce and Social Media. Tik Tok, Instagram, Youtube are the platforms where influencers entertain their audience and also offer them their view on products and services to buy.
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