During the Global crisis, many brands are taking initiatives to help migrant workers. Olx India launched a donation drive ‘OLX PLEDGE’ to help these workers. The drive is in association with NGOs like Bhumi, India cares. The company has set up a microsite for the drive.
The funds will be used to provide migrant workers with ration kits which will include essential foods like rice, atta, dal, salt, sugar, oil, spices, milk powder, and more. The appeal is to all the clients, employees and users to contribute towards the pledge. The donated amount will help the workers in need.
Tarun Sinha, Head, Horizontal Business Unit (HBU), OLX India, said, “More than 92.5 percent of migrant workers have lost up to three weeks of work due to the current lockdown, over a million workers are in relief camps, while around half a million have walked back to their homes. Given this situation, all our efforts will be targeted towards ensuring that the relief material and funds reach migrant workers who need it the most, and whose livelihood has been severely impacted.”
He added: “Given this situation, all our efforts will be targeted towards ensuring that the relief material and funds reach migrant workers who need it the most, and whose livelihood has been severely impacted.”
Prosus, the parent organisation of OLX has committed Rs 100 crore to the Prime Minister’s relief fund to support the coronavirus relief work. According to OLX, the decision has been taken as the unprecedented health crisis continues across the globe, millions of small and medium-sized businesses have been adversely impacted, leaving the contractual workforce the most vulnerable.
OLX extends its support through various campaigns
Until the lockdown is over, Olx has extended its support to all partners. The Brand is taking more initiatives to help the ones who are at the receiving end of things. They also launched two other campaigns to help NGOs ‘Bhumi’ and ‘India Care’, which also are playing its part in helping the needful.
Bhumi is one of India’s largest independent youth volunteer non-profit organizations. Bhumi as a platform enables over 12,000 volunteers in more than 12 cities across India for causes like education, environment, animals, community welfare, etc. India Care is a friend to Civil Society Organisations – CSOs (NGOs), building capacities in Public Communications, Leadership Involvement and Resource Mobilization.