0 0

Swiggy and Zomato expand service to essential groceries during the COVID-19 lockdown

India is in the middle of an extended nation-wide lockdown, that is set to last at least until May 3rd. There are several areas marked as hotspots and thus even sealed off. Access to even necessities to people in those places has become extremely difficult. To solve for that, two of the most popular food delivery portals in India, Swiggy, and Zomato have decided to expand their service. Swiggy will in more than 125 cities and Zomato in 80 cities to delivery groceries now.

Swiggy has partnerships with fast-moving consumer goods brands including HUL, Procter & Gamble, Godrej, Dabur, Marico, Adani Wilmar and brick-and-mortar retailer Vishal Mega Mart and drugmaker ‘Cipla’. “While the grocery and essentials category has always been a part of our long-term strategy of delivering hyperlocal convenience, we have enabled faster ramp-up for the benefit of our consumers,” said Vivek Sunder, chief operating officer of Swiggy.

“Over the next few weeks, we will continue to onboard more stores in these existing cities and expand to more cities wherever local authorities permit,” he added.

For the consumers, it is suggested that once the products reach your doorstep, make sure you don’t touch them for a some time and wash everything possible. There are other brands too who came into partnership during this time.

– ITC has partnered Jubilant Food Works

– Paytm has partnered Mc Donald’s to deliver food to medical workers

– Uber (a business-facing vertical) partnered with Big Basket and Flipkart

On average, Swiggy’s grocery store partners have a select list of 10-50 items per store deemed essentials. Direct partnerships with brands and retailers will help Swiggy have better visibility into inventory and, in turn, maintain better fill rates for orders, the firm said.

Separately, Swiggy has also expanded its concierge service ‘Genie’ to over 15 cities. The service is limited to delivering essentials including over-the-counter medicines during the lockdown period.

Publication author

offline 7 months

Radhika Sharma

10
Managed a portfolio of fairly affluent clients whilst over achieving income targets by way of building strong relations, providing quality services, a one-point contact for all their requirements, gaining trust, and pitching the right product to the right client.
Comments: 0Publics: 45Registration: 04-04-2020
Radhika Sharma
Managed a portfolio of fairly affluent clients whilst over achieving income targets by way of building strong relations, providing quality services, a one-point contact for all their requirements, gaining trust, and pitching the right product to the right client.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Discover

Sponsor

Latest

Jess Burrell offers modern-day solutions to real estate problems using software technology

Jesse Burrell, also known as the “REI Data King”, is an entrepreneur with a rich vein of experience, as well as an active investor...

Rewriting the Books With Jiwan Emre

The sports handicapping industry has grown to become a multi-billion dollar industry, its mass appeal to both players and sports lovers contributing to its...

Dating Revolution: Long online conversation to find the perfect match

The coronavirus lockdown has made us change the way we live impacting more than a few aspects. Even dating and falling in love is...

5 Indian startups that are enabeling offline business to go online

India was still in the initial stage of practicing digitalization when COVID-19 entered the nation. Not all sectors have/had a possible solution to run...

What changes with Cryptocurrency ban being lifted in India

The Supreme Court of India finally passed the verdict to retract the ban on cryptocurrency in the country. The war of word started in...

Publication author

offline 7 months

Radhika Sharma

10
Managed a portfolio of fairly affluent clients whilst over achieving income targets by way of building strong relations, providing quality services, a one-point contact for all their requirements, gaining trust, and pitching the right product to the right client.
Comments: 0Publics: 45Registration: 04-04-2020